Emily Thompson is the online marketing coordinator for Kutenda Online Marketing Software. She talks about content as the heart of all your online marketing efforts, not only because it engages readers but also because it shows the search engines you have something of value. She emphasizes the importance of keeping your SEO goals in mind when creating content, and advises planning your writing around the keywords your prospects will use to search for you. Here are her three top tips for cozying up to your keywords:
Use a Keyword Tool
Too often, companies base their keywords around internal jargon, and forget to find out what search terms their customers are actually using. Google’s keyword tool is a good place to start if you want to find the keywords that will drive traffic to your door. It’s designed for paid search (AdWords), but it’s also great for finding keyword variations you might not think up on your own.
Start Knitting Keywords into Your Content
For on-page web content, Emily recommends you use three variations of your core keyword, about six to eight times per page.
Keep Your Keywords Consitent
Use keywords consistently in your content: on the page, in a white paper, case study or testimonial and throughout your printed materials.