Do you keep your valuable content behind gates, or make it free for all to see? The debate continues about whether registration should be required in exchange for content such as ebooks, whitepapers or research reports. Some say that gated downloads produce valuable sales leads. Others argue in favour of making content freely available in order to raise your profile through the viral spread that follows. Take a look at a recent post by David Meerman Scott, who advocates saying no to squeezing your buyers.
Amanda O’Donovan is a Toronto-based freelance copywriter who creates valuable content for a wide range of B2B clients. You can contact her freely at 416.456.3859 or amanda@amandaodonovan.com
I have content on my site that is currently “gated”. In my site refresh the gates are coming down. I’m a believer that the objective is to get your work read by as many people as possible. Frankly it’s more important that they know who you are than the other way around.
A good question and a great post.